Marketing quiz unit 5 - 1. In ternational Drilling Company...

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1. International Drilling Company segments its foreign markets by the income levels of a country's population. This firm segments on what basis? (Points: 3) political factors legal factors geographic factors economic factors cultural factors 2. The 55-year-old baby boomers share common needs in music and performers. When a music company decides to serve this group, the group is called a(n) ________. (Points: 3) market segment target market well-defined market differentiated market undifferentiated market 3. A product's position is based on important attributes as perceived by ________. (Points: 3) suppliers competitors market conditions consumers managers
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4. At one time Miller Beer was known as the "champagne of bottled beer." Unfortunately, Miller drinkers did not drink much beer. To increase sales, Miller was repositioned to attract the members of the middle working class. This segmentation approach is ________. (Points: 3) user status usage rate benefit behavioral psychographic 5. When it first opened for business, Home Depot claimed to offer better products at lower prices. This hard-to-sustain value proposition is called ________. (Points: 3) more-for-the same more-for-less same-for-less more-for-more same-for-more 6. What are the two dimensions of product quality? (Points: 3) performance and resistance level and consistency conformance and style design and innovation
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features and design 7. A basic model without any extras is the starting point; a company can create a more
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Marketing quiz unit 5 - 1. In ternational Drilling Company...

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