CS2_ - RUNNING HEAD Le Travel Store 1 Le Travel Store...

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RUNNING HEAD: Le Travel Store 1 Le Travel Store Kaplan University AB209 Small Business February 1, 2011
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2 Le Travel Store Introduction The location of a business is of prime importance to the success of a business as it impacts the kind of customers that come in and also helps form the right kind of image in the minds of the customers. Most importantly the place of a business is extremely essential for the purpose of providing the required facilities and comfort to the customers and provide them the required goods and services in such a manner that their expectations can be met and the customers are extremely satisfied or even delighted. In this way the place of business is extremely important. Review/Analysis of the Case In case of selecting a good place of business the five most important factors consists of suitability, facilitation, attraction of customers, growth potential and cost and profitability (Longnecker, Petty, Palich, & Moore, 2010). The choice of the Keller’s for the business site was greatly guided by all of these five factors. The first and foremost factor that attracted the Keller’s
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