unit 3 - TO FROM: DATE: June 14, 2007 SUBJECT: Fall Clothes...

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TO FROM: DATE: June 14, 2007 SUBJECT: Fall Clothes Line Promotion Through market research and analysis, it has been discovered that the proposed advertising media for the new fall lines need to be reprioritized and changed. Findings from focus groups and surveys have made it apparent that we need to update our advertising efforts to align them with the styles and trends of young adults today. No longer are young adults interested in sitcoms as they watch reality televisions shows. Also, it is has become increasingly important to use the internet as a tool to communicate with our target audience to show our dominance in the clothing industry. Internet Advertising XYZ Company needs to focus advertising on internet sites that appeal to young people. According to surveys, 72% of our target market uses the internet for five hours or more per week. The following list shows in order of popularity the most frequented sites: Google Facebook
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Myspace EBay iTunes
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This note was uploaded on 04/27/2011 for the course WRITING CM105 taught by Professor N/a during the Spring '11 term at Kaplan University.

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unit 3 - TO FROM: DATE: June 14, 2007 SUBJECT: Fall Clothes...

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