Unformatted text preview: • Individualism vs. collectivism • Long-term vs. short-term thinking: short term in USA; long term in Latin culture • Stability vs. adaptability--stability and certainty in Latin America; adaptability in USA. • Physical distance • Expressing emotions--Latin culture is more expressive; expressing their happiness and sadness. In USA, more reserved; don’t show emotions 5. LATIN ETIQUETTE--personal relationships and friendships are more important in business in Latin America than in the USA. Conversational taboos : politics, religion, race and ethnicity; referring to the United States as America . People in Central and South America view themselves also as Americans. Brazilians are not Hispanic. Acceptable (conversational) topics : • Sports • Food • Music • Literature • Art • Weather • Family...
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- Spring '11