Class15Print2 - Print Journalism Part II Important dates in...

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Print Journalism Part II
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Important dates in newspaper history. The first newspaper, Publick Occurrences, was published in Boston in 1690. Benjamin Day founded the New York Sun in 1833, selling copies for 1 cent. 1851 - New York Times; 1889 - Wall 1851 - New York Times; 1889 - Wall Street Journal; 1919 - New York Daily Street Journal; 1919 - New York Daily News; 1955 - Village Voice; 1982 - USA News; 1955 - Village Voice; 1982 - USA Today Today .
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Do you read USA Today?
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Do you read USA Today? Why?
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What is good about USA Today?
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The positives The positives . More than 2.1 million 2.1 million daily circulation. Brief stories Brief stories - the news quickly. Covers every state. Very colorful colorful and eye-catching eye-catching . Standardized format Standardized format , so there is an immediate comfort level (like McDonald’s or Starbucks). Excellent business model ( high profits high profits ).
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What is bad?
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The negatives . Most stories are brief stories are brief ; while there is more depth now than there originally was, stories are often superficial at best. They barely cover each state, meaning they will rarely cover your community. Gannett raised the bar for newspaper profits, and nearly all publicly traded newspapers nearly all publicly traded newspapers were forced to reach for those profit levels were forced to reach for those profit levels .
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The second read The second read . Your hometown paper gives you local news. USA Today gives you the nation (and the world).
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That idea is becoming closer and closer to being a reality.
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That idea is becoming closer and closer to being a reality.
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This note was uploaded on 04/27/2011 for the course JOURNAL 1111 taught by Professor Miller during the Spring '08 term at Temple.

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Class15Print2 - Print Journalism Part II Important dates in...

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