Class23Ad - Vice mag editor Jesse Pearson Jesse The mag...

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Vice mag editor Vice mag editor Jesse Pearson Jesse Pearson • The mag reflects his personality. • Vice is not a hipster mag. • The mag is advertiser-funded. • They do “branded content” but he doesn’t like it. • He’s out of there soon.
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Marc Zumoff: TU grad and voice of the Sixers Marc Zumoff: TU grad and voice of the Sixers • One of only 30 NBA play-by-play announcers. • His advice for success: work hard, make connections, stay positive and keep everything in perspective. @internships: @internships: arrive early, stay late and do even the crap work with a smile on your face. • Get in the door.
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Today: Advertising
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Because you deserve a break today.
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Because you deserve a break today.
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And like a good neighbor, State Farm is there.
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PR vs. Advertising ? PR shapes organizational policy starting from the top executives, where advertising focuses on developing persuasive messages after executives have decided their policy. PR is selling image.
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This note was uploaded on 04/27/2011 for the course JOURNAL 1111 taught by Professor Miller during the Spring '08 term at Temple.

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Class23Ad - Vice mag editor Jesse Pearson Jesse The mag...

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