Exam1Primer - Journalism & Society Exam #1 : October 7,...

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:: October 7, 2010 :: Information covered on the exam: Vivian Chapter 1: Mass Media Literacy Vivian Chapter 10: News Vivian Chapter 15: Mass Communication Vivian Chapter 20: Mass Media Law Vivian Chapter 21: Ethics and the Mass Media Mass Media: A medium is a vehicle for messages. The mass media includes newspapers, magazines, television, the Internet, etc. We are in a state of “demassification.” There are now tons of alternative media options, from direct marketing to telemarketing, from grocery store checkout TV’s to mass e-mail. Forms of communication: Intrapersonal: just me. Interpersonal: you and me. Group communication: me and the class. Mass communication: reaching the largest possible audience. Names and events: Johannes Gutenberg Benjamin Day Thomas Edison Gatekeepers: government, editors, industry groups, pressure groups. The Associated Press (1848)
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This note was uploaded on 04/27/2011 for the course JOURNAL 1111 taught by Professor Miller during the Spring '08 term at Temple.

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Exam1Primer - Journalism & Society Exam #1 : October 7,...

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