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Exam1Primer - Journalism Society Exam#1 October 7 2010...

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Journalism & Society Exam #1 :: October 7, 2010 :: Information covered on the exam: Vivian Chapter 1: Mass Media Literacy Vivian Chapter 10: News Vivian Chapter 15: Mass Communication Vivian Chapter 20: Mass Media Law Vivian Chapter 21: Ethics and the Mass Media K&R Chapters 1, 2, 3, 4 and 5, plus the introduction Mass Media: A medium is a vehicle for messages. The mass media includes newspapers, magazines, television, the Internet, etc. We are in a state of “demassification.” There are now tons of alternative media options, from direct marketing to telemarketing, from grocery store checkout TV’s to mass e-mail. Forms of communication: Intrapersonal: just me. Interpersonal: you and me. Group communication: me and the class. Mass communication: reaching the largest possible audience. Names and events: Johannes Gutenberg Benjamin Day Thomas Edison Gatekeepers: government, editors, industry groups, pressure groups.
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