McDonaldization of Religion
George Ritzer coined the term
that he explains as a
process by which principles of fast food restaurants are coming to dominate more
and more sectors of American society, as well as the rest of the world. Ritzer
bases the phenomenon of McDonaldization on the franchising of McDonald’s and
believes it has become extremely globalized and its core principles have
influenced everything from education, healthcare, religion, and politics.
Ritzer has laid out four principles that continue to fuel McDonaldization
and it’s success; efficiency, calculability, predictability, and control.
described as the means to reach or accomplish a task in the most optimum way,
and in the least amount of time possible. In efficiency, the customer’s advantage
is that they can obtain exactly what they want or need more quickly and with less
effort. The advantage of the workers is they can perform quicker and easier
tasks, with little required skill. Managers and owners benefit because the work is
done quicker and their customers are provided with services more efficiently.
Look at our campus, there are various restaurants in union (and I heard Taco
Bell and Subway are coming soon), Anderson Hall has Einstein’s, there’s the
Johnson Commons, C-Stores in every dorm, Java City, the Health Center has
small pharmacy store, and Barnes and Nobles and Starbuck’s are both located in
our bookstore. Everything we could possibly need is a short walk from where we
are daily and it’s efficient for us. Off campus is the same situation where is a fast
food chain every 200 yards on Jackson Avenue or University. There are two
Abner’s, McDonald’s, Burger Kings, and Newk’s, all in this tiny town where it
takes five minutes to get practically anywhere.
I have also seen the quantitative
aspect of the amount of ATM’s actually located inside the bars increase in the
past three years, and not to mention cigarette machines. All of this is geared to
make whatever product more efficient for the customer.
emphasizes the quantitative amount of something sold and
the services that are offered. This is beneficial since owners can produce and
obtain larger amounts of products in a much swifter manner, thus gaining more
money. The customers receive a product or service quicker because employees
get the job done quicker, which is made possible because the job is easier.
Another example of this in Oxford would be the drink specials at crappy bars.