Soc 101+Experiental3 - Experiential 3 Sociology 101...

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Experiential 3 Sociology 101 McDonaldization of Religion George Ritzer coined the term McDonaldization that he explains as a process by which principles of fast food restaurants are coming to dominate more and more sectors of American society, as well as the rest of the world. Ritzer bases the phenomenon of McDonaldization on the franchising of McDonald’s and believes it has become extremely globalized and its core principles have influenced everything from education, healthcare, religion, and politics. Ritzer has laid out four principles that continue to fuel McDonaldization and it’s success; efficiency, calculability, predictability, and control. Efficiency is described as the means to reach or accomplish a task in the most optimum way, and in the least amount of time possible. In efficiency, the customer’s advantage is that they can obtain exactly what they want or need more quickly and with less effort. The advantage of the workers is they can perform quicker and easier tasks, with little required skill. Managers and owners benefit because the work is done quicker and their customers are provided with services more efficiently. Look at our campus, there are various restaurants in union (and I heard Taco Bell and Subway are coming soon), Anderson Hall has Einstein’s, there’s the Johnson Commons, C-Stores in every dorm, Java City, the Health Center has small pharmacy store, and Barnes and Nobles and Starbuck’s are both located in our bookstore. Everything we could possibly need is a short walk from where we are daily and it’s efficient for us. Off campus is the same situation where is a fast food chain every 200 yards on Jackson Avenue or University. There are two Abner’s, McDonald’s, Burger Kings, and Newk’s, all in this tiny town where it takes five minutes to get practically anywhere. I have also seen the quantitative aspect of the amount of ATM’s actually located inside the bars increase in the past three years, and not to mention cigarette machines. All of this is geared to make whatever product more efficient for the customer. Calculability emphasizes the quantitative amount of something sold and the services that are offered. This is beneficial since owners can produce and obtain larger amounts of products in a much swifter manner, thus gaining more money. The customers receive a product or service quicker because employees get the job done quicker, which is made possible because the job is easier. Another example of this in Oxford would be the drink specials at crappy bars.
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This note was uploaded on 04/27/2011 for the course SOC 101 taught by Professor Cornwell during the Spring '08 term at Cornell University (Engineering School).

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Soc 101+Experiental3 - Experiential 3 Sociology 101...

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