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Unformatted text preview: Peter D rucker once said, "The purpose of business is to create and keep a customer." This quote exemplifies relationship marketing. Chapter one of our book, defines relationship marketing as a strategy that focuses on keeping and improving relationships with current customers. Customers seek satisfaction and usually return to those places that make them feel important and meet their needs. Every company should feels its their job to fulfill their customers expectations. The goal of a sales representative is to build a relationship that pleases their customers by being friendly, attentive, and knowledgeable of products and services. To ensure an ongoing relationship, at times, they can also suggest special promotions and discounts to ensure customers are getting the greatest deals. The goal of a relationship marketing team would be the development of overall company strategies toward maintaining a long term relationship with customers. I first learned of relationship marketing when employed at Belk Department store. Belk, formerly known as Parisians, is one of the leading retail department stores in the South that specializes in mens, womens, juniors and kids apparel, but they also sell electronics, house hold products, make-up, and fragrances. The buy-out from Parisians to Belk brought about a drastic change where the company had to develop...
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This note was uploaded on 04/27/2011 for the course MKT 3361 taught by Professor Elbeck during the Spring '09 term at Troy.
- Spring '09