Unformatted text preview: choose. Not having control over the number of child they bore, being pregnant for few decades. Perspectives: reflection theory-that media reflects the values of general population. Images in the media are seen as representing dominant ideals within the population, and because the capitalistic structure of the media would want to appeal to the largest consumer audience. Corporate theory-interest of sponsors to foster images that are consistent with the products they sell. Those who control economic production also control the manufacture and dissemination of ideas such as by advertisements. For example, to sell food product, ads could portray women cooking meal for the family, which instills the value of women as household caretaker....
View Full Document
- Winter '10
- Sociology, Puerto Rico women, largest consumer audience