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Running Head: REPORT 0 MCDONALDS Assessment 4 Briefing Document Student’s Details
REPORT 1 Executive Summary There are so many industries in the world but people love to eat fast-food which is the main reason that the industry of fast-food is becoming a highly profitable industry. Customers love those fast-food restaurants which offer fast or quick services and convenient operational system. McDonald's is the leading fast-food chain that has many layouts in every corner of the world. The following report is about the place of McDonald’s in the fast-food industry and how the company operates. The objective of this report is to offer a deep view of operating system management of fast-food restaurants by observing the value proposition, the process of order fulfilment, and application of blockchain in the fast-food industry, the connection between financial returns and service quality and working challenges in the fast-food industry. In the first topic, the report will describe the research of established and emerging value propositions in the industry of fast-food which will show a view about the value proposition of McDonald's. Then, it will present the order fulfilment process of fast- food cafés with the help of the flowchart. After this, the report will explain the importance of blockchain in the supply chain of fast-food organization. The report will also define the connection between the service quality and firm profitability. Managers are facing many types of operational challenges which will be discussed in the report and also provide recommendations to solve these types of operational issues.
REPORT 2 Contents Established and Emerging Value propositions in the fast-food industry ...................... 3 Definition of Value Proposition .................................................................................. 3 McDonalds’ Value proposition in the fast-food industry ............................................ 3 Emerging value proposition in Fast-food industry ..................................................... 3 Process Map of Order Fulfilment Process .................................................................... 4 Application of Blockchain in the Fast food industry ...................................................... 4 What is blockchain? .................................................................................................. 5 Benefits of blockchain in the fast-food industry ......................................................... 5 Relationship between service quality and profitability .................................................. 5 Five dimensions of service quality ............................................................................ 5 Service quality and profitability .................................................................................. 6 Potential Operational Challenges implementing Blockchain ........................................ 6 Recommendations ........................................................................................................ 8 Conclusion .................................................................................................................... 8 References list ............................................................................................................ 10
REPORT 3 Established and Emerging Value propositions in the fast-food industry Definition of Value Proposition In the context of business, Value proposition is a term which refers to the values of the company and these values are promises which a company deliver to customer to fulfil and satisfy their requirements and demands. It is also a statement that represents the brand of the company to consumers by express the operations of the company. As a result, when consumers are satisfied with the offerings of the firm, it is more probable that they will use the services and become customers. Another way of looking at the value proposition offered by the corporation in the market has been

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