PAM_4380_march_7_2011 - Health Information 3/09/2011 Health...

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Health Information 3/09/2011 Health Information Basic Issues and Analysis (today) Are smokers well informed? (next time) Gruber versus Viscusi The truth © campaign Food advertising and obesity
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1. Describe public health issue In virtually every area of public health, lack of consumer information is a common and major concern HealthierUS.gov home page http://www.velociraptors.info/ “Information deficit model” of health education 1960s and 1970s Assumed that providing information about health consequences of unhealthy behavior like smoking would prevent initiation Current view: health education should provide information, but information/ knowledge isn’t enough
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2. Describe current policies Fund research on risk factors (create scientific knowledge) – NIH, NSF Public reports School-based health education Required health courses – Programs like DARE Mass media interventions – The truth © campaign Mandatory labels Warning labels on cigarettes, alcohol – Food labeling Advertising restrictions & bans
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3. Analyze role of market failures Imperfectly informed consumers Consume “too much” unhealthy goods & services Market failure: if they made different choices, they’d be better off. Not just healthier, but happier (higher utility)
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PAM_4380_march_7_2011 - Health Information 3/09/2011 Health...

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