Ch_1_BSG_basics_revised

Ch_1_BSG_basics_revised - 0 The Business and Society...

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1 The Business and Society Relationship Revised by Dr. Mayer, MKT351 Chapter 1 0 PowerPoints Posted on Blackboard
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2 Chapter 1 Outline 1. Business and Society 2. Society as the Macroenvironment 3. A Pluralistic Society 4. A Special-Interest Society 5. Business Criticism and Corporate Response 0
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3 Business scandals Business issues Broad societal concerns 1. The Business and Society Relationship 0
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4 Business and society interrelate in a macroenvironment as stakeholders. Business and Society Business The collection of private, commercially oriented organizations Society A broad group of people and other organizations, interest groups, a community, a nation. 0
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5 2. Society as the Macroenvironment Social Economic Political Technological 0
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6 Segments of the Macroenvironment Segment Focus Social Demographics, lifestyles, social values Political Processes for passing of laws and election of officials. Interactions between firms, politics, and government Economic Nature and direction of the economy in which business operates Technological Changes in technological advancements taking place in society 0
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Ch_1_BSG_basics_revised - 0 The Business and Society...

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