Ch_3_stakeholder_mgmt_revised

Ch_3_stakeholder_mgmt_revised - The Stakeholder Approach to...

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1 The Stakeholder Approach to Business, Society, and Ethics Revised, MKT351, Dr. Mayer Chapter 3 0
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2 Chapter 3 Outline I. Stakeholder Concept II. Evolution of Business Enterprise and Stakeholder Concept III. Classifying Business Stakeholders IV. Key Questions in Stakeholder Management V. Principles of Stakeholder Management 0
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3 I. Stakeholder Concept Stakeholders Individuals and groups with a multitude of interests, expectations, and demands as to what business should provide to accommodate people’s lives and lifestyles 0
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4 Terms Stake An interest or a share in an undertaking and can be categorized as: An Interest A Right Ownership Legal Right Moral Right 0
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5 Stakeholder An individual or a group that has one or more of the various kinds of stakes in the organization 0
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6 Who Are Business Stakeholders? Business Stakeholder Groups (a generic stakeholder map) Media Suppliers Special-Interest Groups Society General Public Competitors Customers Community Stockholders Employees 0
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7 II. Evolution of the Business Enterprise and Stakeholder Concept Production View Managerial View Stakeholder View 0
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8 Production and Managerial Views of the Firm Figure 3-2 0
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9 Today’s Stakeholder View of the Firm Figure 3-3 0
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Ch_3_stakeholder_mgmt_revised - The Stakeholder Approach to...

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