Ch_13_consumers_prod_info

Ch_13_consumers_prod - 0 Consumer Stakeholders Part One Information Issues and Responses Chapter 13 Adapted by Dr Mayer Cleveland State University

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
Consumer Stakeholders Part One: Information Issues and Responses Adapted by Dr. Mayer Cleveland State University Chapter 13 0
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The Most Important stakeholder? “The purpose of a business is to make a customer.” --Peter Drucker
Background image of page 2
I. The Consumer Movement II. Product Information Issues Advertising Warranties Packaging and Labeling III. The Federal Trade Commission IV. Self-Regulation in Advertising Chapter 13 Preview
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
I. The Consumer’s Magna Carta Right to Safety Right to Be Informed Right to Be Heard Right to Choose 0
Background image of page 4
The Consumer Movement Consumerism A social movement seeking to augment the rights and powers of buyers in relation to sellers 0
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
What do you as a consumer expect? “Fair value” for money spent Product that meets “reasonable” expectations Full disclosure of product specifications Truthful advertising Safe products Removal of dangerous products 0
Background image of page 6
Lessons from the Consumers Movement 1. Achieve a fair and just marketplace for all consumers 2. Provide public oversight where: Corporations lack the incentives to regulate their own behavior Issue of health, safety and other special concerns 3. Provide resources, authority, and support for public watchdogs 4. Intensify the fight for affordable goods and services, fair financial practices, and a chance at a decent standard of living 5. Curb wasteful overconsumption that threatens the environment Figure 13-1 0
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/28/2011 for the course MKT 351 taught by Professor Mayer during the Spring '11 term at Cleveland State.

Page1 / 21

Ch_13_consumers_prod - 0 Consumer Stakeholders Part One Information Issues and Responses Chapter 13 Adapted by Dr Mayer Cleveland State University

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online