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Ch_13_consumers_prod_info - 0 Consumer Stakeholders Part...

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Consumer Stakeholders Part One: Information Issues and Responses Adapted by Dr. Mayer Cleveland State University Chapter 13 0
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The Most Important stakeholder? “The purpose of a business is to make a customer.” --Peter Drucker
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I. The Consumer Movement II. Product Information Issues Advertising Warranties Packaging and Labeling III. The Federal Trade Commission IV. Self-Regulation in Advertising Chapter 13 Preview
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I. The Consumer’s Magna Carta Right to Safety Right to Be Informed Right to Be Heard Right to Choose 0
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The Consumer Movement Consumerism A social movement seeking to augment the rights and powers of buyers in relation to sellers 0
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What do you as a consumer expect? “Fair value” for money spent Product that meets “reasonable” expectations Full disclosure of product specifications Truthful advertising Safe products Removal of dangerous products 0
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Lessons from the Consumers Movement 1. Achieve a fair and just marketplace for all consumers 2. Provide public oversight where: Corporations lack the incentives to regulate their own behavior Issue of health, safety and other special concerns 3. Provide resources, authority, and support for public watchdogs 4. Intensify the fight for affordable goods and services, fair financial practices, and a chance at a decent standard of living 5.
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