Ch_15_environment

Ch_15_environment - The Natural Environment as Stakeholder...

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The Natural Environment as Stakeholder Adapted by Dr. Kenneth Mayer MKT351, Cleveland State University Chapter 15
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Business Impact on the Environment This chapter introduces the concept of sustainability, its importance to business, and top environmental issues, more specifically . . .
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Chapter 15 Learning Objectives 1. Discuss the concept of sustainability. 2. Describe ten major natural environment issues. 3. Discuss the responsibility for environmental issues and environmental ethics. 4. Discuss the government’s role in environmental issues. 5. Discuss the role of other environmental stakeholders. 6. Describes business’s response to environmental issues.
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I. Important Concepts and Terms Threshold Pollution Irreversibility Cycle Sustainability Important Important Environmental Environmental Terms Terms (Figure 15.2) (Figure 15.2) Carrying Capacity Entropy Ecosystem Environment Niche
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The Sustainability Imperative Sustainability Meeting the needs of the present without compromising the ability of future generations to meet their own needs.
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6 Six Principles of Sustainable Success 1. Your business is part of a much larger system. 2. The culture of your business is determined by the context you create for it. 3. The soul of a business is found in the hearts of its people. 4. True power is living what you know. 5. You can’t predict the future, but you can create it. 6. There is a way to make an idea’s time come. Figure 15-1
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Natural Environment Issues—The Top Ten Humans are a part of their natural environment. The environment is extremely complex.
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This note was uploaded on 04/28/2011 for the course MKT 351 taught by Professor Mayer during the Spring '11 term at Cleveland State.

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Ch_15_environment - The Natural Environment as Stakeholder...

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