Ch_16_community - 0 Business and Community Stakeholders...

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Business and Community Stakeholders Adapted by Dr. Kenneth Mayer MKT351, Cleveland State University Chapter 16 0
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Chapter 16 Outline I. Companies can be good corporate citizens by: A. Community Involvement B. Corporate Philanthropy or Business Giving II. Other community stakeholder issues, mainly loss of jobs through A. Outsourcing B. Business and Plant Closings
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I. Reasons for Community Involvement 1. Businesspeople are efficient problem solvers. 2. Employees gain satisfaction and improved morale. 3. A positive image facilitates hiring. 4. A company gains prestige and greater community acceptance. 5. Social responsibility is the alternative to government regulation. 6. A company benefits from helping institutions essential to continuation of business.
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A. Volunteerism: Company Benefits Improves employee skills and training Encourages employee teamwork Develops leadership skills Develops the local labor pool Recruits and retains employees Improves corporate reputation
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Resource-Based Giving Assess resources Assess competencies Determine where resources and competencies will achieve the most good . . .
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