Chapter%202_CSR_revised

Chapter%202_CSR_revised - Corporate Citizenship: Social...

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1 Corporate Citizenship: Social Responsibility, Responsiveness, and Performance Revised by Dr. Mayer, MKT351 Chapter 2 0
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2 I. Corporate Social Responsibility CSR Pyramid Arguments Agains t and For Corporate Social Responsibility II. Corporate Social Responsiveness III. Corporate Social Performance Corporate Citizenship Social Performance and Financial Performance Relationship Socially Responsible or Ethical Investing/Buying Chapter 2 Outline 0
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3 Introduction to Chapter 2 Business allegations… Little concern for the consumer Cares nothing about the deteriorating social order Has no concept of acceptable ethical behavior Indifferent to the problems of minorities and the environment According to the social contract, what responsibility does business have to society? 0
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4 Overview of Corporate Citizenship Concepts Corporate Social… Responsibility Performance Responsiveness Emphasizes… Obligation, accountability outcomes, results Attitude, action, activity 0
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5 I. Corporate Social Responsibility (CSR) Corporate Social Responsibility Seriously considering the impact of a company’s actions on society. Requires the individual to consider his/her acts in terms of a whole social system, and holds him/her responsible for the effects of acts anywhere in that system. 0
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6 Acceptance and Broadening of Meaning From the 1950’s to the present, the concept of CSR has gained considerable acceptance and the meaning has been broadened to include specific issues, such as: corporate governance product safety honesty in advertising employee rights affirmative action
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This note was uploaded on 04/28/2011 for the course MKT 351 taught by Professor Mayer during the Spring '11 term at Cleveland State.

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Chapter%202_CSR_revised - Corporate Citizenship: Social...

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