Mini test 10 vocabulary

Mini test 10 vocabulary - M ini test 10 vocabula ry 1. _...

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Mini test 10 vocabulary 1. _____ are moral and legal principles that govern the actions of an individual or a group?: Ethics. 2. _____ are society's values and standards that are enforceable in court?: Laws 3. _____ is a guerilla marketing tactic where a company that is not a sponsor of an event will behave in a way that people might think they are in fact a sponsor of the event?: Hijacking 4. _____ is a socializing force that determines what is right and what is wrong for most people?: Culture. 5. _____ is a strategy that involves a company's efforts to provide, promote and reclaim environmentally sensitive products?: Green marketing. 6. _____ is a strategy that involves trying the charitable contributions of a company to customer revenue produced through a promotion of its product?: Cause marketing. 7. _____ is an ethical perspective that believes a decision is ethical if the benefits outweigh the cost?: Utilitarianism. 8. _____ is an ethical perspective that believes the motive behind a behavior is more significant than the outcome of the behavior?: Moral idealism. 9. _____ is defined as achieving conventional goals with unconventional methods, such as investing energy instead of money.: Guerrilla marketing. 10. _____ is impersonal, one-way mass communication about a product or an organization that is paid for by a marketer?: Advertising. 11. _____ is the marketing function that evaluates public attitudes, identifies areas within the organization the public may be interested in, and executes a program of action to earn public understanding and acceptance?: Public relations.
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12. _____ refers to an approach to merchandising where a retailer may carry several unrelated lines of merchandise in order to meet the needs of its target market?: Scrambled merchandising. 13. _____ refers to an approach to merchandising where a retailer may carry several unrelated lines of merchandise in order to meet the needs of its target market?: Category killing. 14. A _____ is a public relations activity where companies provide financial support to help fund an event in return for publicized recognition of the company's contribution.: Sponsorship. 15. A _____ is a retail concept where two or more stores are owned and operated by the same company?: Corporate chain. 16. A ______ is a person who reports unethical behavior in a company?: Whistle blower. 17. According to the discussion in class, which of these is a reason consumers frequently give to justify unethical consumption?: Everybody does it. 18. According to the instructor, which of the following media is the richest information channel?: Face to face conversations. 19. According to your instructor, in addition to the legal and ethical dimensions of a decision, whether or not a proposed action is ______ will have an impact on the outcome of the decision?: Profitable.
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This note was uploaded on 04/28/2011 for the course MGMT 405 taught by Professor R purser during the Spring '08 term at S.F. State.

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Mini test 10 vocabulary - M ini test 10 vocabula ry 1. _...

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