Marketing Plan Evaluation Sheet part 1 and 2

Marketing Plan Evaluation Sheet part 1 and 2 - M arketing...

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Marketing Plan Evaluation Sheet PART 1: INTRODUCTORY INFORMATION Introduction/ History Introduction of firm, detailed history data Comments: /5 Detailed product description. U.S.P. detailed Convincing discussion re: features and benefits Comments: /5 Industry/ Market Statistics Market statistics provided Business/industry trends discussed Comments: /5 Customer Analysis/ Target Market Target market detailed (Demo. and Psycho. characteristics), primary and secondary markets identified Comments: /5 Competitor Analysis Competitors strengths, weaknesses and image etc. clearly conveyed. Comments: /5 External and S.W.O.T. Analysis Analysis of strengths, weaknesses, opportunities and threats detailed Comments: /10 Subtotal /35 PART 2: THE MARKETING PROGRAM Market Research Important issues identified and Analysis of Data; survey Sample surveys and if possible, summary of survey results Comments: /15 Objectives Sales, Profit and Consumer Objectives Comments: /10
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Subtotal /35 TOTAL /70
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Product Features and benefits in detailed
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This note was uploaded on 04/29/2011 for the course ECON 100 taught by Professor Mr.smith during the Spring '11 term at DeVry Sandy.

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Marketing Plan Evaluation Sheet part 1 and 2 - M arketing...

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