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Unformatted text preview: Rhetorical Foundations Tiffanie Battram Rhetoric: art of persuasion, manipulation, relationship to the truth, the art of effective communication, power in words INTENT: to help citizens plead their claims in court. • Rhetorike: civic art of public speaking ← 5 Canons of Rhetoric: • inventio (invention): the process of developing and refining your arguments. • dispositio (arrangement): the process of arranging and organizing your arguments for maximum impact. • elocutio (style): the process of determining how you present your arguments using figures of speech and other rhetorical techniques. • memoria (memory): the process of learning and memorizing your speech so you can deliver it without the use of notes. This also includes memorizing famous quotes, literary references, and other facts that could be used in impromptu speeches. • actio (delivery): the process of practicing how you deliver your speech using gestures, pronunciation, and tone of voice. • IASMD: I Am Sexting Matt Damon/ I Am Super Man David ← ← Techne: (derived from ‘technique’) signifies a skill or craft; art. ← ** It is the rational method involved in producing an object or accomplishing a goal or objective. ← Techne resembles episteme: (“to know”; knowledge or science) in the implication of knowledge of principles, although techne differs in that its intent is making or doing; as opposed to “disinterested understanding” • Regarded as a branch of knowledge, and a form of practical science. • The Greeks desired to convert inherited techniques into systems of rules and methods which could be communicated and taught. • Plato viewed techne and systematic or scientific knowledge as being closely related. o For Plato, techne functions as a positive, theoretical model which attempts to articulate the nature of moral knowledge. • Aristotle went a step further by assessing that techne was the systematic use of knowledge for intelligent action. o Aristotle defines techne as ‘a capacity to make or do something with a correct understanding of the principle involved’. ← Athens was the birthplace of classical rhetoric. • Athens: Athenian democracy required that every free male participated in politics. o All men had to be ready to stand in an Assembly and speak to persuade his countrymen to vote for or against a piece of legislation. **A man’s success was dependent on his rhetorical ability. • The fist school was established in 5 th century B.C. by Sophists. • Polis: “city-state” (tended to be small in size, which enabled men to...
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- Spring '08
- good rhetoric produce, rhetorical techniques. memoria