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Unformatted text preview: 1 MASS COMMUNICATION THEORY BTMM 1011 SEC 011 CRN 006778 SUMMER-1 2010 TUTTLEMAN 406 10:45 12:45 M-TH 4 credits COURSE SUMMARY Did you know The Matrix is a film about mass communication theory? In fact, many films explore the role of media and mass communication in society. Most everyone is surrounded by technologies of mass communication , yet we rarely consider the underlying theories and methods of these global media systems. Using examples from many films, this course will introduce students to the use of theory for analyzing and understanding the processes of mass communication. Class discussion and the textbook will be combined with the films to create an active learning experience within a multimedia environment. In so doing, we will learn about mass communication via oral, print, and electronic media the word, the text, the image. GOALS AND OUTCOMES The essential goal of this course is for students to comprehend the fundamental theories of mass communication and the role these theories play in how we understand the cultural roles of media. By the end of this course, students will: understand the basic mass communication theories that guide our understanding of the effects and roles of mass media. be able to analyze media messages from many perspectives, all through the use of mass communication theories. have a much deeper understanding of the personal and cultural role of the mass media industries. comprehend how mass communication theories are accepted throughout society. understand the mass communication processes embedded in the technologies and industries of their future careers. discover that mass communication is often at the center of how we perceive truth and reality. INSTRUCTOR Prof. Barry Vacker Office: Annenberg 224 Office hours: Room 406 Tuttleman, before or after my Summer classes; or by appointment Office phone: 215.204.3623 Preferred methods of contact interpersonal: 1) come up to me before or after class; 2) drop by during office hours electronic: 1) send an email; 2) call on the office telephone REQUIRED TEXT A First Look at Communication Theory (7 th Edition), by Em Griffin (Boston: McGraw Hill, 2009). ISBN: 978-0-07-338502-0. Available at Temple University bookstore. GRADING AND EXAMS There will be three exams and one media critique over the course of the semester. If you miss one of the exams, then your grade for that exam will be zero. The breakdown is as follows: Exam 1 = 20% (Tuesday, June 2) Exam 2 = 20% (Wednesday, June 1) Final Exam = 30% (Monday, June 28) Report/Present. = 20% (Wednesday, June 23) Attendance = 10% 100% 2 Exams may contain three kinds of questions essay, short answer, multiple choice. The difficulty of the exam questions will vary, but they are designed to test student reading and comprehension of class materials readings, class discussion, and films/videos. Exam questions will stress the big picture rather than trivial details. Approximately 1/3 of the questions will come films/videos....
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This note was uploaded on 05/02/2011 for the course BTMM 1011 taught by Professor Barryvacker during the Summer '10 term at Temple.

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