Unformatted text preview: event we meet at the beginning must change over the course of the story. 10. The tone should be conversational – lofty language only confuses readers. 11. Television urges immediacy, so write in the present tense. Use past tense for things that happened in the past … but emphasis should be on what is the newest information. 12. Attribution? Introduce the people speaking quickly, either in the narration before they speak, or in a chyron. 13. Stand-ups? Some stations like to see their reporters. It is a form of branding. Traditionally, the stand-up was a bridge between different points, especially when there was no video for what is being talked about. There should only be on stand-up in the piece. Anything more makes you look like an egomaniac. 14. Live shots – ins and outs – when you begin, and when the anchor knows you are done. 15. You need sound and images. It all begins while gathering....
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- Fall '10
- journalism, entire story, natural sounds, good natural sounds, 1.5-minute news story