Chapter 3 - Social Cognition

Chapter 3 - Social Cognition - Chapter 3 Social Cognition I...

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02/01/10 02/03/10 Chapter 3: Social Cognition I. Social Cognition -- Defined Definition - How we think about ourselves and the social world, including how we select, interpret, remember, and use social information Involves: how we selectively pay attention to certain things, II. “Types” of Social Cognition Automatic Controlled A. Automatic Processing Can be: - Nonconscious - Unintentional - Involuntary - Effortless - Often based on past experiences and general knowledge 1. Schemas - Definition: Mental structures that organize our knowledge about the social world; influence the information we notice, think about, and remember - Schemas applied to groups = Stereotypes * PAYNE (2001) – pictures of Hispanic and black man with either a screwdriver or gun. * Most Errors: thought tool shown after black guy was a gun - Other types of schemas
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o Specific individuals o Social roles o How people are supposed to act in certain situations - Why do we have schemas? o Make life easier o Help us interpret situations (especially ambiguous ones) - Schemas as Memory Guides o Memories are reconstructive (fill in the blanks) o CARLI (1999) EXPERIMENT
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