Lesson #1, Assignment #6 - Read the'Business...

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Read the 'Business Problem-Solving Case' on pages 110-112 of your text, entitled "YouTube, the Internet, and the Future of Movies" and address the case questions in an essay of 500-600 total words: 1. What competitive forces have challenged the movie industry? What problems have these forces created? What changes have these problems caused the movie and television studios to make? New market entrants and substitute products are the two main competitive forces challenging the movie industry. The traditional outlets for viewing movies – theatres, cable television, and movie rental businesses – are all challenged by new ways for customers to obtain products. The traditional outlets were very easy to control and ensured that the movie producers received compensation for their products. The distribution system was created, not necessarily for the customer’s convenience, but to provide an orderly process for all the players to make money. With the advent of downloadable movies, the system is changing to more of a viewer-centric process. The main problem is that movie studios and producers, outlets for selling the movies, and the myriad of people involved in the old system, have no way of controlling downloads from all the different Web sites that make them available. With no controls in place, the industry cannot ensure its receiving just payments and rewards for the work they produce.
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