Case Study Structure Template

Case Study Structure Template - ASSESSMENT 2 CASE STUDY...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
ASSESSMENT 2 CASE STUDY TEMPLATE
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Cadbury and Kraft Acquisition Page 2   Cadbury and Kraft Acquisition This case study is based on the hostile acquisition of Cadbury, a UK chocolate company by the  American giant Kraft in January 2010 E xecutive S ummary (10% weighting) This case study highlights the events that led to the acquisition of Cadbury by Kraft in January 2010. The case study goes on to discuss why mergers and acquisitions are important in Corporate Finance and then tests three established theories of mergers in the context of these two companies. Specifically, the case study questions the following theories in the context of Cadbury and Kraft: If mergers create synergies If mergers improve shareholder wealth If mergers are normally hostile In conclusions, an analysis of Cadbury and Kraft suggest that whilst some synergies are infact
Background image of page 2
Cadbury and Kraft Acquisition Cadbury and Kraft Acquisition This case study is based on the hostile acquisition of Cadbury, a UK chocolate company by the American giant Kraft, in January 2010. I ntroduction (10% weighting) January 12 th 2010 saw the conclusion of a battle that had raged across the Atlantic for the past 2 years. Kraft, the American giant completed their takeover of Cadbury, an unassuming British chocolate manufacturer, when, on the first of December 2009, shareholders accepted an increased offer from Kraft at 890p per share. Kraft is a huge company that was established 50 years ago, with lots of offices, customers and shareholders and sales all over the world. Cadbury was established 100 years ago and has sales in Middle East, UK and Europe. There had been previous attempts to acquire Cadbury
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 6

Case Study Structure Template - ASSESSMENT 2 CASE STUDY...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online