Sport Case study

Sport Case study - Fantasy Sports The Battle For Ownership...

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Fantasy Sports The Battle For Ownership Mario L. Hicks Fantasy sport has become very popular as athletics continues to influence our culture and society. Fantasy sport has found a way to become a part of the mainstream and is a significant revenue builder. Even from the humble beginnings of board games the popularity continues to grow and grow. An annual survey conducted by Dr. Kim of the University of Mississippi says that an estimated that the industry of fantasy sports generates 1.5 billion in revenue per year.(7) The fantasy sport industry also has fifteen million consumers total. The sports players belong to online leagues .Fantasy sports can be seen as positive and negative for the workplace and productivity. So many people are participating in fantasy sport that based on the time they spend at work competing at fantasy sport they are losing the company money. The other view is that it is good for moral. The sport brings about “water cooler talk” where people gather around to speak about how their players performed the night before. From the growing talk about fantasy sport it could be considered here to stay. During the current recession the business still grows at ten percent each year and does not look like it is going to slow down.(6) Where did fantasy sports come from? Why has it become so powerful? Why do major sports leagues not own this booming powerhouse? Who has the rights to the leagues and statistics? I hope to answer these questions in my case study of fantasy sport and the battle for ownership. The two main Sports that are at the forefront of Fantasy are baseball and football. Both of the sports have the earliest versions what we consider sports fantasy games and both leagues have the most to gain from control over the fantasy sport. “Six to seven million people play fantasy baseball today, according to Gregg Rosenthall, fantasy sports editor of Rotoworld and NBCSports.com”(8)The backbone of fantasy baseball can go all the way back to two board games. The first board game was called American professional baseball and was created in 1951 by Dick Seitz. The board game simulated baseball using playing cards. This was a dice game that simulated everyday baseball scenarios. (8) The second game was called strat-o-matic. Hal Richman created this game in 1963. (9) Both games used actual major league baseball stats in order to play the game. There were a number of ways to play the board games. The first way to play would be to replay the season before with the dice setting up random scenarios. The other way to play would be to create a current season using the previous year statistics.(8) Strat-o-matic not only produced baseball board games but also had options for basketball, football, as well as hockey. (9) Both of the games APBA and Srat-o-matic moved to computer based games as time went along. The game kept the same concepts but made playing the game somewhat easier. Although these games were popular the game did not become
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Sport Case study - Fantasy Sports The Battle For Ownership...

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