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Unformatted text preview: ? SF Jazz o 2 nd Decade ? Converse ? Recently bought by Nike ? Never really did any advertising ? Undiscovered brand worn by famous people ? Had people make their own commercials about how Converse are represented in their lives ? Mini Covert ? A case study ? Decoder advertising that only owners of Minis could see through technology sent to owners. ? Lego ? Mini vs. Porsche ? Challenge Porsche to a race ? Big press ? BSSP Turns 15 ? Priceline ? Mini Cram it Avoided specific markets Continued to go after a widespread of brands...
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- Spring '07