Subliminal Advertising - Exam #1 Exams are worth more than...

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Exam #1 Exams are worth more than half of the grade 50 questions o 25 text Chapters 1-6 and 20 o 25 class lecture Will not be in this room o Hogg Memorial Auditorium at regular class hours Sit every other seat, #2 pencil Scantron is provided Must bring UT ID or any other form of ID Concept slides o Underline in notes the notes that are put up on the screen Textbook o Concepts come from Concepts “what does this ad illustrate” o Check concepts EG The test is very challenging and may give more than one “right” answer but choose the best one It is all aided recall o You do not have to memorize, you just have to thoroughly understand the concepts Some true false sections, concentrate on underlined portion of the question Need to know the information on the handouts 2 questions about the guest lecture Shine that I missed o History of the agency Only spiked out numbers and percentages in the textbook will be on the test Marketing Google search for Black dresses for women o JCPenny.com Is very good at attracting viewers on the Google search page which is very important because there are so many search results o Natural search = Key, 34% at least click on the #1 listed brand on the natural search o Fourth quarter of last year, JCPenny lead in 100s of categories
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Subliminal Advertising - Exam #1 Exams are worth more than...

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