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Unformatted text preview: • Zappos.com o They do not use a script o They have the number one customer service over apple, VW, and other big names • Images and values conveyed by advertising o Mirror and influence Major part of popular culture Particularly true for certain members of society • The easily swayed, impressionable, naïve, etc. • $550 Billion o Media advertising • Brand images o Shapes our dreams, fantasies, concerns and interests in a very direct way o A mental image that reflects the way a brand is perceived including all the identification elements the product personality and the emotions and associations evoked in the mind of the consumer • Transformational advertising • In class experiment...
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This note was uploaded on 04/30/2011 for the course ADV 318J taught by Professor Murphey during the Spring '07 term at University of Texas at Austin.
- Spring '07