Public Relations Problem

Public Relations Problem - ADV 1/31/11 Public Relations...

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ADV 1/31/11 Public Relations Problem Reporter Aaron Andrews(Complained about Nike shoes, later signed a contract with Reebok) Chick Fila(Conservative, Christian Corporate ethos) o Pennsylvania franchise provides food to outspoken anti-gay group. (“If you’re eating Chikfila, you’re eating anti-gay.”) o This lights up gay blogs o Dan Cathy responds Environmental Context of IBP Campaigns Economic Environment Economic Institutions that have evolved overtime Legal Environment Public Policy Nutritional Labeling Managerial Functions Planning Organizing Implementing Controlling The Promotional Mix Internet Comm. Adv. Decisions Direct Response Sales promotion Event sponsoring
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Public relations Promotions Guerilla marketing The Marketing Concept Mid-20 th century characterized as philosophy business. Def. - A consumer orientation backed at integrated marketing aimed at generating customer satisfaction as the key to satisfying the firm’s objectives. Consumer Orientation
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Public Relations Problem - ADV 1/31/11 Public Relations...

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