This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: ADV318J Idea Spotting Jared and Subway o Student newspaper o Mens health o Franchise spots takes to agency o Subway rejected o News channels called o Oprah called o Before 2000 subway sandwiches were flat o 2000-2001 , 18% increase in sales John Murphy o Selected experiences Age 3 talent. Hi-C advertisement Media career success jhm & partners ad agency BusinesSuites Board of Directors AAF Internship Coordinator Star in Marlboro TV spot Environmental Context of IBP Campaigns o Marketing the set of human activities directed at facilitating and consummating mutually beneficial long term exchange relationships o Market-Directed Economy Mechanism which allocates resources to meet human wants and needs 4 Facts of Eco Life Firms compete for consumers favor + operate to make a profit, but this is not guaranteed Consumers are not forced to buy Firms make their own decisions Caveat emptor let the buyer beware. o National pressure Competition All about people competing for the consumers...
View Full Document
- Spring '07