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Unformatted text preview: ADV318J Idea Spotting • Jared and Subway o Student newspaper o Men’s health o Franchise spots takes to agency o Subway rejected o News channels called o Oprah called o Before 2000 subway sandwiches were flat o 2000-2001 , 18% increase in sales • John Murphy o Selected experiences Age 3 – talent. Hi-C advertisement Media career success jhm & partners ad agency BusinesSuites Board of Directors AAF Internship Coordinator Star in Marlboro TV spot • Environmental Context of IBP Campaigns o Marketing – the set of human activities directed at facilitating and consummating mutually beneficial long term exchange relationships o Market-Directed Economy Mechanism which allocates resources to meet human wants and needs 4 Facts of Eco Life • Firms compete for consumer’s favor + operate to make a profit, but this is not guaranteed • Consumers are not forced to buy • Firms make their own decisions • Caveat emptor – “let the buyer beware.” o National pressure Competition • All about people competing for the consumers...
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- Spring '07
- Marketing, fi rms, IBP Campaigns Marketing