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FIrst day syllabus - • Clever marketing • Misplaced...

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ADV318J Not an easy course because of attendance and projects What is advertising? – clever, original, and fun Salespersonship – Integrated Brand Promotion is about brand building Power of a brand name – IBP o Does it work? – yes – a diamond is forever Debeers maintains high prices By withholding supply
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Unformatted text preview: • Clever marketing • Misplaced cultural values How can you double your market size • Establish a tradition for rings on both hands o BA – Business Activity, SP – Social Phenomenon o Highly visible but o Market-directed Economy – free enterprise Competition o...
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