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Unformatted text preview: indicate whether you feel the element would effective or ineffective and explain why. HEADLINE : (10 pts.) ILLUSTRATION : (10 pts.) BODY COPY : (10 pts.) LAYOUT/DESIGN : (10 pts.) 3. Overall, does your analysis indicate the ad would be effective in communicating with the target audience? Summarize the rationale that supports your conclusion. (15 pts.) 4. How well does the ad coordinate with the advertiser’s website for this specific offer or model? How might this be improved? (10 pts.) 5. How would you improve the ad? (Attach an 8.5x11 rough layout of your improved ad.) (15 pts.)...
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- Spring '07
- Advertising, The New Yorker, 10 pts, 15 pts, Trp