MGMT_632_Christensen_Chap_5-8

MGMT_632_Christensen_Chap_5-8 - The Innovators Solution...

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Mays Business School Copyright 2011: Mr. Brett Cornwell Click to edit Master subtitle style The Innovator’s Solution Chapters 5-6 Reading Assignment Concepts
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Mays Business School Copyright 2011: Mr. Brett Cornwell Overserved Customers § What are signs that a customer segment is becoming overserved? They begin to chase “inferior” products They are unwilling to pay premiums for “functionally improved” products § How do you compete when customers are functionally overserved? Find new areas to improve: speed of delivery, convenience, or customization Dis-integrate to improve modularity
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Mays Business School Copyright 2011: Mr. Brett Cornwell Taking a Modular Approach § Does it ever make sense for a new business to start as an integrated company? § Requirements for modularity Suppliers and customers know what to specify Specifications must be measurable Outcomes of implementation must be understood
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Mays Business School Copyright 2011: Mr. Brett Cornwell
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MGMT_632_Christensen_Chap_5-8 - The Innovators Solution...

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