MGMT_632_Intro S2011

MGMT_632_Intro S2011 - MGMT 632 - Technology...

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Mays Business School Copyright 2009: Mr. Brett Cornwell MGMT 632 - Technology Commercialization Introduction and Overview
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Mays Business School Copyright 2009: Mr. Brett Cornwell Click to edit Master subtitle style The course is a practicum in technology assessment Hands on work and exploring new ideas are the hallmark of the course
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Mays Business School Copyright 2009: Mr. Brett Cornwell Introductions Brett Cornwell Associate Vice Chancellor for Commercialization Office of Technology Commercialization cornwell@tcgrp.us 979-450-0638 Call or e-mail for questions and/or appointments
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Mays Business School Copyright 2009: Mr. Brett Cornwell Class Goals § Early stage market assessments Learn by doing Real technologies, not case studies Learn and implement market research techniques Effective written and oral communication of the opportunity and findings § Managing and planning for disruptive innovation Recognize disruption Build a framework to manage disruption § Early stage business creation Funding and financing Licensing Planning intellectual property strategies
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Mays Business School Copyright 2009: Mr. Brett Cornwell Course Texts § Jolly, Vijay. 1997. Commercializing New Technologies, Getting From Mind to Market § Adams, Rob, 2002. A Good Hard Kick in the Ass: Basic Training for Entrepreneurs § Christensen, Clayton and Raynor, Michael. 2003. The Innovator’s Solution, Creating and Sustaining Successful Growth § Other selected chapters and readings
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Mays Business School Copyright 2009: Mr. Brett Cornwell Deliverables § Team Projects 2 Quicklook written reports 36% 2 Quicklook oral reports 14% § Individual Grades Team participation 10% Class participation 10% 4 Individual elevator pitches 6% Final exam 24%
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Mays Business School Copyright 2009: Mr. Brett Cornwell Due Dates § Quicklook written and oral reports First round, March 8 Second Round, May 3 § Team peer evaluations First round, March 8 Second round, May 3 § Individual elevator pitches First round – February 15 Second round – March 29
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Mays Business School Copyright 2009: Mr. Brett Cornwell
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MGMT_632_Intro S2011 - MGMT 632 - Technology...

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