MGMT 632 University Commercialization Overview

MGMT 632 University Commercialization Overview - Mays...

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Unformatted text preview: Mays Business School Texas A&M University System Copyright 2010: Mr. Brett Cornwell Click to edit Master subtitle style Universities as a Source for Opportunities Mays Business School Texas A&M University System Copyright 2010: Mr. Brett Cornwell Research and Commercialization in US Universities § FY 2007 Statistics – $48 billion in research at US universities – $3.4 billion in industry funded research, a 15% increase over FY 2006 – Almost 20,000 invention disclosures – 3,622 newly issued patents – 555 new start-ups based on university technology – Approximately 13,000 active licenses Mays Business School Texas A&M University System Copyright 2010: Mr. Brett Cornwell US Federal Laboratories § Federal labs license technologies just like universities § Most laboratories have a technology commercialization office – $35 billion in R&D – More than 5,000 new invention disclosures per year – More than 6,000 active licenses – Research in all technical areas Mays Business School Texas A&M University System Copyright 2010: Mr. Brett Cornwell Universities as a Technology Source § Universities are an engine of innovation § University innovations only reach the market with partners § Technical expertise is in the university – What is missing is business expertise § Exclusive licensing is normal Mays Business School Texas A&M University System Copyright 2010: Mr. Brett Cornwell Example Businesses google.stanford.edu Mays Business School Texas A&M University System Copyright 2010: Mr. Brett Cornwell Example Businesses Mays Business School Texas A&M University System Copyright 2010: Mr. Brett Cornwell Universities and Similar Technology Sources § Positives – Deep technical capabilities and reservoirs of technologies – Name recognition – Profit is not the only driver – Public information is readily accessible and searchable – Funded follow on research is possible Mays Business School Texas A&M University System Copyright 2010: Mr. Brett Cornwell Universities and Similar Technology Sources § Negatives – Support for knowledge transfer may be hard to get – Low development state of many technologies – Can be hard to do business with – Timelines may be long – Past patent costs are expected to be covered by the licensee – Technology development rarely occurs for a market reason Mays Business School Texas A&M University System Copyright 2010: Mr. Brett Cornwell Common Myths § Must be big to work with big organizations § Licensing is too expensive § Enhanced technical performance will always lead to increased markets § There is no competition to the new technology § Competition is bad Mays Business School Texas A&M University System Copyright 2010: Mr. Brett Cornwell University Goals § University’s mission includes – – Education, research, public service/good § Commercialization is part of public good § Universities must work with private industry to commercialize technologies – Success is dependent on each partner § Long-term industry relationships are the most productive way to meet goals Mays Business School...
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This note was uploaded on 05/01/2011 for the course MGMT 689 taught by Professor Staff during the Spring '08 term at Texas A&M.

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MGMT 632 University Commercialization Overview - Mays...

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