MGMT632 – Technology Commercialization
Mr. Brett Cornwell
Associate Vice Chancellor for Commercialization, Office of Technology Commercialization
Mailing Address: 800 Raymond Stotzer, TIPS Building
College Station, TX 77845
Phone: (979) 450-0638
E-mail address: Cornwell@tcgrp.us
MGMT 632 centers on getting ideas, innovations, or discoveries into the marketplace in the form of
products or services, or into the value chain at any step, to increase the competitive advantage of the
enterprise. The course offers an overview of the technology commercialization process.
importantly, the course provides opportunities to assess technologies for commercialization and will
give an understanding of the commercialization process.
Indeed, the most useful description of the
course is as a practicum in technology assessment and commercialization.
Throughout the course,
students are engaged in technology assessment projects. This course links the activities of research
and development, product and process design, technology transfer and marketing, new venture
financing, technology entrepreneurship and intrapreneurship, protection of intellectual property, and
This course answers questions such as:
What is technology assessment?
Why is technology commercialization significant to job creation and economic
What is the role of R&D in science and technology commercialization?
How are technology transfer models used in the commercialization process?
What support is there for technology commercialization (incubators, commercialization
centers, government, academia, etc.)?
How is market research performed for early-stage technology?
What are the management and legal issues in technology commercialization?
After completing this course, you will be able to:
Think of technology commercialization as a process of activities, each with its own issues.
Assess the commercialization potential of an early-stage technology
Create a contextual framework for the importance of the voice of the market in determining
commercialization strategies and opportunities .
Christensen, Clayton and Raynor, Michael. 2003.
The Innovator’s Solution, Creating and
Sustaining Successful Growth
. Harvard Business School Publishing Corporation