MGMT_632_Syllabus_Spring 2011

MGMT_632_Syllabus_Spring 2011 - MGMT632 Technology...

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MGMT632 – Technology Commercialization Spring 2011 Syllabus 4:00-6:30 Tuesday Whener 112 INSTRUCTOR: Mr. Brett Cornwell Associate Vice Chancellor for Commercialization, Office of Technology Commercialization Mailing Address: 800 Raymond Stotzer, TIPS Building College Station, TX 77845 Phone: (979) 450-0638 E-mail address: Cornwell@tcgrp.us COURSE DESCRIPTION MGMT 632 centers on getting ideas, innovations, or discoveries into the marketplace in the form of products or services, or into the value chain at any step, to increase the competitive advantage of the enterprise. The course offers an overview of the technology commercialization process. But more importantly, the course provides opportunities to assess technologies for commercialization and will give an understanding of the commercialization process. Indeed, the most useful description of the course is as a practicum in technology assessment and commercialization. Throughout the course, students are engaged in technology assessment projects. This course links the activities of research and development, product and process design, technology transfer and marketing, new venture financing, technology entrepreneurship and intrapreneurship, protection of intellectual property, and management. This course answers questions such as: What is technology assessment? Why is technology commercialization significant to job creation and economic development? What is the role of R&D in science and technology commercialization? How are technology transfer models used in the commercialization process? What support is there for technology commercialization (incubators, commercialization centers, government, academia, etc.)? How is market research performed for early-stage technology? What are the management and legal issues in technology commercialization? COURSE OBJECTIVES After completing this course, you will be able to: Think of technology commercialization as a process of activities, each with its own issues. Assess the commercialization potential of an early-stage technology Create a contextual framework for the importance of the voice of the market in determining commercialization strategies and opportunities . TEXTBOOKS Christensen, Clayton and Raynor, Michael. 2003. The Innovator’s Solution, Creating and Sustaining Successful Growth . Harvard Business School Publishing Corporation 1
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In addition to the required textbooks, a collection of required articles and chapters from other books will be available to you in a reading packet. You are expected to have completed the assigned readings before each class session. Additional readings will be posted to the Mays Web Portal, https://maysportal.tamu.edu/ . COURSE STRUCTURE
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MGMT_632_Syllabus_Spring 2011 - MGMT632 Technology...

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