FIN317final - Google Western International University...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Google  Western International University Professor Devose Google is an information technology company which tries to constantly improve how individuals locate information worldwide (Edgaronline, 2011). The company is a
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
leader and innovator in both internet searches along with web advertising. Web advertising is the primary method that the company can generate revenue with the Google Adsense and Adwords program being designed to give companies a way to provide tailored advertising to their viewers (Edgaronline, 2011). Google has a number of free internet services it offers, and is constantly innovating with new products and services (google.com, 2011). Google’s Ticker symbol is GOOG and it is traded on the NYSE. The current market cap of google is 170.63 Billion US$. Google is traded in one of the leading exchanges of the world, i.e. Nasdaq Stock Market also known as NASDAQ 100, i.e. an American Stock Exchange. This is the largest electronic screen based equity trading in the United States. Google is currently trading at a price of 580 ( Investopedia.com, 2011) . Google is headquartered in Palo Alto, California and runs one of the world’s largest search engines. Besides the above the company manages and maintains a lot of other websites for the users, advertisers and content providers. Google has two programs for its advertisers named adsense and adwords, which are used for advertising by the publishers of various websites. Goggle also provides video and text based content through you tube. Google also provides operatin syatem and platform for mobile devices such as Android software. It also owns one of the largest advertising auction company named Double click advantage. Google is a continous innovator and offers several products through its google labs to the users. It products include google docs, google phone, google apps, google analytics etc ( Investopedia.com, 2011) .
Background image of page 2
Google is headed my Eric Schmidt and was founded by Larry page and Sergey Brin. Google operates in several countries with search engines customized as per the local domain requirements and having a local domain name (Edgaronline, 2011). Google Inc. is in the industry of Internet Information Providers lying in the sector of Technology. The industry is that of service industry provided to the users of internet. This type of industry is a world wide industry as consumers from each and every sphere reach to the internet from their home, workplace, and etc. these industry provides information on wide array of topics ranging from anything to everything existing on earth. They provide update information on current news and matters (Edgaronline, 2011). Google Inc. gets competition from many Internet Information Providers for example Baidu Inc., Info Edge Limited, Geodesic Ltd., and etc. In the industry, Google leads the market with a capitalization of 180 billion. Its ranking in the industry is 1 out 86. As Google is an very old company, and with its wide usage from advertisement,
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This document was uploaded on 05/02/2011.

Page1 / 11

FIN317final - Google Western International University...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online