1 - 1. How would you describe the mission of BSB, inc. on...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
1. How would you describe the mission of BSB, inc. on this campus? Does BSB, Inc., enjoy any competitive advantages or core competencies? The mission of BSB, Inc., on this campus is to provide food services for the entire campus of 6000 students and 3000 faculty , staff, and support personnel to the best of customer satisfaction effectively and efficiently. BSB, Inc., enjoys the competitive advantage of being on campus for several years and awareness of its services and reputation, managing three major facilities ( Dunkin’ Donuts, Taco Bell, and Pizza Hut ) on campus on low rental basis, offering a range of menu that can be modified according to the needs and preferences of the customers, having the response time to meet the challenge of new entrants with the core competencies focus on education, not on food service .And being able to provide the delivery service that its competitors are not willing to offer. 2. Initially, how did Renee Kershaw choose to use her pizza operations to compete with off- campus eateries? What were her competitive priorities? Renee chose to use her pizza operation on the basis of research on customer preference and level of their satisfaction with the food they offered on campus. She also realized that 44% of food was consumed off campus and 84% of the students owned cars so they could go out and eat at the city because they were not satisfied with the variety of food. Keeping these figures in mind
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 05/02/2011 for the course FINANCE 9924603 taught by Professor Ssgdbfb during the Spring '11 term at Kyung Hee.

Page1 / 3

1 - 1. How would you describe the mission of BSB, inc. on...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online