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Case study - 1 a How would you describe the mission of BSB...

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1. a. How would you describe the mission of BSB, inc. on this campus ? First , all food service like Dunkin’ Donuts, Taco Bell and Pizza Hut on campus has been contracted out to BSB, Inc , the large, nationally operated food services company serving client organizations . At this particular university, BSB, Inc. is under contract to provide food services for the entire campus of 6000 students and 3000 faculty, staff, and support personnel. Located in a city of approximately 200,000 people, the campus was built on land donated by a wealthy industrialist. Because the campus is somewhat isolated from the rest of town, students wanting to shop or dine off campus have to drive into town. b. Does BSB, Inc., enjoy any competitive advantages or core competencies ? The level of service provided varies, depending on the type of market being serviced and the particular contract specifications. On the other hand, BSB, Inc., has been operating the campus food services for the past 10 years-ever since the university decided that its mission and core competencies should focus on education, not on food service.
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