Case1 - Case 1-Group 4 CASE BSB, Inc.: The Pizza Wars Come...

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CASE BSB, Inc.: The Pizza Wars Come to Campus Question 1 : How would you describe the mission of BSB, inc. on this campus? Does BSB, Inc., enjoy any competitive advantages or core competencies? According to the case, we can see that a medium sized private university in the Southeast begins construction of a student center on campus that would house, among other facilities, a new food court. This new facility would permit and accommodate food service operations from three private organizations: Dunkin’ Donuts, Taco Bell, and Pizza Hut. All food service on campus had been contracted out to BSB, Inc. In the contract, BSB Inc., has to provide food services for the entire campus of 6000 students and 3000 faculty, staff, and support personnel. BSB Inc. enjoys a lot of competitive advantages. First of all, it is a large, nationally operated food services company serving client organizations. BSB has a strong reputation. It has been operating the campus food services for the past 10 years. The company is organized into three market-oriented divisions: corporate, airline, and university or college but the university decided that its mission and core competencies should focus on education. Besides, the level of service provided varies, depending on the type of market being served and the particular contract specifications. It helps production more flexible and reduces costs. It is an important factor to compete with other food service companies. Question 2:
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Case1 - Case 1-Group 4 CASE BSB, Inc.: The Pizza Wars Come...

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