Chapter 04 Product and Service Design (10th)

Chapter 04 Product and Service Design (10th) - Chapter 4...

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Chapter 4 Product and Service Design 2010/8/26 Stevenson 10th Edition 1 1 Chapter 4 Product and Service Design Basic Concept for product and Service Design Considerations in Product and Service Design Phases in Product Design and Development Quality Function Deployment The Kano Model Service Design and Service Blueprinting 2 Translate customer wants and needs into product and service requirements Refine existing products and services Develop new products and/or services Formulate quality goals Formulate cost targets Construct and test prototypes Document specifications Translate product/service specification into process specification What Does Product and Service Design Do?
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Chapter 4 Product and Service Design 2010/8/26 Stevenson 10th Edition 2 3 Reasons for Product or Service Design or Redesign Economic – Low demand, warranty, reduce cost Social and demographic – Population shifts, senior citizen, baby boomers Political, liability, or legal – Safety issues, new regulations Competitive – New/changed product, new promotions Cost or availability – Raw material, components, labor Technological – In product components, processes 4 Key Questions from the Organization’s Standpoint Is there a demand for it? – Market size, Demand profile Can we do it? Manufacturability , Serviceability What level of quality is appropriate? – Customer expectations, Competitor quality, Fit with current offerings Does it make sense from an economic standpoint? – Liability issues, Ethical considerations, Sustainability issues, Costs and profits
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Chapter 4 Product and Service Design 2010/8/26 Stevenson 10th Edition 3 5 Legal Government: FDA, OSHA, IRS (USA) Product liability: A manufacturer is liable for any injuries or damages caused by a faulty product Ethical Avoid the products with defects or hazards – Normative Behavior: Produce designs that are consistent with the goals of the organization Give customers the value they expect Make health and safety a primary concern Legal and Ethical Considerations 6 Sustainability ( 永續與環保 ) (1/2) Sustainability (p.137-143) – Using resources in ways that do not harm ecological systems that support human existence Key aspects of designing for sustainability – Life cycle assessment (LCA) The assessment of the environmental impact of a product or service throughout its useful life (ISO14000) R eduction of costs and materials used ( R educe) Value Analysis : Table 4.1/p.138
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Chapter 4 Product and Service Design 2010/8/26 Stevenson 10th Edition 4 7 Key aspects of designing for sustainability (C’td) R
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Chapter 04 Product and Service Design (10th) - Chapter 4...

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