2-11 - CMS February 11, 2010 Intercultural Communication...

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CMS – February 11, 2010 Intercultural Communication Culture Cultures aren’t divisible by country Cultures reside in populations of people Cultures are learned systems of meaning through which life is perceived Cultures help us make sense and explain our surroundings Rise of Intercultural Communication Intercultural communication has become more important over the years o The global economy, international transactions are increasing o Diversity in national business, types of businesses To continue to be effective in these environments, ability to conceptualize and overcome differences is necessary Theories of Culture Low and high context cultures Individualism and collectivism Small and large power distance Weak and strong uncertainty avoidance Feminine-masculine roles High and Low Context Where is the information situated in the message? Low context o Information appears through explicit verbal messages High context o Information appears through consideration of the context “I hear your daughter practicing the violin constantly. You must be so proud of her diligence and discipline. She works so hard, even in the early mornings and late at night. She will no doubt grow up and become a star” o
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2-11 - CMS February 11, 2010 Intercultural Communication...

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