Anheuserfacts - Onhercam.com joley jane Anheuser-Busch...

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Onhercam.com joley jane Anheuser-Busch Companies, Inc. traces its roots to 1852 and the Bavarian Brewery in St. Louis. The struggling brewery was acquired by Eberhard Anheuser, a successful soap manufacturer, in 1860. Anheuser had no experience in the brewing business, but his son-in-law did. Adolphus Busch, a successful German businessman, joined his father-in-law in the business in the 1860s and took on increasing responsibility. Through new technologies and modern marketing practices, he transformed the local brewery to an industry leader. The Growth Of A Brewery In the early 1870s, Adolphus Busch became the first American brewer to use pasteurization, which allowed beer to be shipped long distances without spoiling. By the mid 1870s and early 1880s, he introduced artificial refrigeration, refrigerated railcars and rail-side icehouses. These technological innovations allowed the company to grow – now, it could distribute beer across the country. Budweiser was the first national beer brand, introduced in 1876. Twenty years later,
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Anheuserfacts - Onhercam.com joley jane Anheuser-Busch...

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