The following table gives the willingnesstopay for a

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Unformatted text preview: gnesstopay for a ticket to each series: Patron Segment Romantic Neoclassical Tchaikovsky lover Sophisticate Berlioz/Tchaikovsky Series $40 $20 $45 $5 Bartok/Stravinsky Series $20 $40 $5 $45 The MC for serving each patron is $5. Assume there are 100 patrons in each segment. (a) Are the patron's preferences suited for superior profits through pure bundling? (b) Describe the economic approach for identifying segments and explain how it differs from the marketing approach. (c) Suppose the Society sells tickets for each series i...
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