Apple_example_lecture1

Apple_example_lecture1 - Apple's Latest iPhone Sees Slow...

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Apple's Latest iPhone Sees Slow Japan Sales Wall Street Journal: September 15, 2008 Two months after its launch, the latest version of Apple Inc.'s iPhone is showing strong sales around the world -- except in Japan. Demand has dropped from launch levels in July when Taichiro Nakamura bought his iPhone at a Tokyo store. Apple's partnership with Japan's third-largest mobile operator, Softbank Corp., to sell the iPhone 3G certainly created a buzz. Like elsewhere, Japanese consumers lined up at stores in advance of the phone's release on July 11, and many locations sold out almost immediately. But now analysts estimate that demand in Japan has fallen to a third of what it was initially and analysts are now expecting fewer iPhone sales. There is no supply shortage: The device is readily available in Apple and Softbank stores and other outlets. Major electronics retailer Yodobashi Camera's megastore in the western city of Osaka, for example, recently had more than 100 of them stacked up in open view. A spokesman for Softbank, which has 19.5 million wireless subscribers, said the iPhone continues to be popular, but declined to provide details. A spokesman for Apple Japan declined to comment. Sales have been slowed by the iPhone's relatively high price and the fact that Japan is already home to some of the world's most advanced cellphones. The iPhone's limited success so far shows how tough it continues to be for foreign manufacturers to crack the Japanese cellphone market. More than 10 domestic handset manufacturers compete for a slice of Japan's cellphone market, one of the world's largest with annual sales of 50 million phones. Nokia Corp., the industry leader in global shipments, has less than 1% share in Japan. Instead, Sharp Corp. leads the Japanese market, with about 25% of shipments. The global market is more than one billion phones. Still, expectations had been high that if anyone could break into such an insular market, Apple would with the iPhone 3G because of its strong brand name and popularity of its iPod players and Macintosh computers. The original iPhone wasn't sold in Japan. According to market-research firm MM Research Institute, Apple sold about 200,000 phones in Japan in the first two months. Since then, however, demand has been falling steadily, and analysts now widely believe sales are unlikely to reach a total of 500,000 units. That is half the one million units that they previously thought Apple could sell. One big challenge is that
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Apple_example_lecture1 - Apple's Latest iPhone Sees Slow...

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