Home Depot Presentation

Home Depot Presentation - 2011 A Strategic Management Case...

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Clifford Poulard 1 2011 2011 A Strategic Management Case Study
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®Danielle Boucher, Takefumi Kawahara, Matthew Bouchard, Darius Parker 2 Overview A brief history of The Home Depot EOY 2004 Mission, Vision, Objectives, Strategies 2005  New Vision and Mission External Analysis Opportunities & Threats  CPM EFE Internal Analysis Financial Data Strengths and weaknesses  IFE Financial ratios Strategic Analysis  SWOT Matrix SPACE  BCG IE matrix Grand Strategy Matrix Matrix Analysis QSPM  •Possible alternative  strategies •Our Recommendation –Strategies  –Long range  objectives –EPS/EBIT  •Implementation Issues •Proposed annual objectives  (goal) and polices •Proposed procedures for  evaluation •Epilogue •Current Performance •Resources Utilized •Questions   
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®Danielle Boucher, Takefumi Kawahara, Matthew Bouchard, Darius Parker 3 History of the Home Depot 1978 Founded by Bernie Marcus and Arthur Blank; zero locations; 20  associates 1979  3 store location; 200 associates; $7 million in sales 1980  4 stores; 300 associates; $22 million in sales 1981 Stock goes public on NASDAQ, raising $4.1 million; 8 stores; 700  associates; $51 Million in sales 1984 Moved to the New York Stock Exchange (NYSE) in 1986  Sales exceed $1 billion; 60 stores 1987 Day-in/Day-out pricing policy; UPC scanning system; health  program  for associates introduced; 75 stores; $1.45 billion sales 1988 Named retailer of the Year by Building Supply Home centers for  second time; named High Performance Retailer for 7th consecutive  year by  Management Horizons; 96 stores; $2 billion in sales
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®Danielle Boucher, Takefumi Kawahara, Matthew Bouchard, Darius Parker 4 History of the Home Depot 1994 The company arrived in Canada with the  acquisition of   Aikenhead’s home improvement centers 1997 624 stores; 124,000 associates; $24.2 billion sales 1999 The Legend opened in the Atlanta Store Support Center; chronicles  the  history of The Home Depot and illustrates the values that set us  apart  2001  Began flying its flag proudly in Mexico in 2001 through  the  acquisition of Total HOME 2002 1,532 stores; 300,000 associates; $58.3 billion in  sales 2003 $64.8 billion in sales 2004 Sales reach 73.1 billion; over 1,818 stores and 54 EXPO centers  making Home Depot the world’s largest home improvement  retailer, 2nd  largest retailer in the United States, 3rd largest retailer  in the world
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®Danielle Boucher, Takefumi Kawahara, Matthew Bouchard, Darius Parker 5 2004 Mission The Home Depot is in the home improvement business and our  goal is to provide the highest level of service, the broadest  selection of products and the most competitive prices. We are a 
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This note was uploaded on 05/03/2011 for the course MGS 3035 taught by Professor Melworm during the Spring '08 term at Kean.

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Home Depot Presentation - 2011 A Strategic Management Case...

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