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Cross Culture Management And teamwork Case Study Assignment.pdf

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INTRODUCTIONOver the past 20 years Haier had been one ofthe world’slargest and fastest growingmanufacturing companies, attracting the attention from business and academiccommunity (Peng, 2014). Qingdao Haier Co Ltd is a manufacturing company of homeappliances. This company produces, distributes and market integrated homeappliances. Thecompany’soperations are segmented into seven differentclassifications such as Refrigerator, Kitchen Appliances, Integrated channel serviceand washing machine. Their items are sold under the names Haier, Casarte, Leader,Aqua, Fisher & Paykel, RRS.com, and GE Appliances brands. The business operatesin Mainland China, Australia, Japan and countries in South Asia, South East Asia,Middle East and America. R&D of the business focuses on designing and innovatinghome appliances product in partnership with major research institutes. As of 2018 theyhave 10 R&D centers worldwide.The case study provides an insight on the different strategies the organizationimplemented and made it stand out in China in respect to management system,innovation etc. One of the key factors of the firm is to make every employee considerand feel that they are directly responsible for the success of the company. Theapproach adopted by the organization ensured that healthy competition is still presentamong the employees while it motivates them to do better. It is interesting to study thefact that the Zhang, CEO made such a change that it was the first company in Chinato connect salary and job security to performance.Overall, the firms success was achieved through a well-developed corporate culture,business strategy and OEC management (Overall, Every and Control & Clearance)control framework that enforces firm work policy and discipline.
The purpose of this report is to examine what are the motivational drivers in themanagement and whether these strategies work among the Chinese workers, tocompare traditional and modern standards of China and to analyse whether the sameperformance management adopted in past will be effective in present usingmotivational theories such as‘Maslow’s’ Hierarchy of Needs’ and ‘Expectancy Theoryof Performance Management’and also find out whether Haiers system be successfulin United Kingdom with differences in cultural norms and leadership.PERFORMANCE MANAGEMENTCommonly, the term performance management was described as systematicapplication of processes by management, designed to optimize human performanceorganization (Warren, 1982). As it brings a negative implication from the performanceperspective, a more progressive definition was given by (Weiss and Hartle, 1997),‘Aprocess for establishing a shared understanding about what is to be achieved, andhow it is to be achieved, and an approach to managing people that increases theprobability of achieving success.’KEY MOTIVATIONAL DRIVERSPerformance management primarily concerned with connecting individual goals andwith organizational objectives and empowering individuals to maintain core

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