Business Presentations

Business Presentations - Business Presentations 5/4/11...

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Click to edit Master subtitle style 5/4/11 Business Presentations Business Communications Source: Mary Ellen Guffey, Business Communication: Process and Product , 6e
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5/4/11 Rubric for Presentations R = Responsiveness S = Speech Patterns V = Verbal and Visual Rhetoric P = Physical Presence
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5/4/11 R esponsiveness Know your purpose. Decide what you want your audience to believe, remember, know, or do when you finish. Focus your talk toward that purpose.
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5/4/11 Know Your Audience Analyze your audience by: l age l gender l education l experience l knowledge l size Decide what organizational pattern, delivery style, and supporting material works best for your audience.
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5/4/11 Analyze Your Audience What motivates them ? What do they already know and what do they need to know ? What actions do you want them to take?
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5/4/11 Create a Warm Atmosphere State your name (if not introduced) Use good eye contact Engage your audience— l Use their names, anecdotes and shared experiences.
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Business Presentations - Business Presentations 5/4/11...

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